Branding Freedom

A sprint to the finish line, this site was completed with Branding Freedom, formerly Schock Creative, to support their rebranding initiatives in 2016. We broke a lot of rules, and I would definitely do it differently if given the chance, but I’m proud to be a part of the Branding Freedom “team” and was excited to work on their site for them.

The Adsit Company

The new Adsit Company website was one of the first projects I worked on while at JDA Worldwide (then simply JDA), and presented all of the challenges that come from working with new teams, new clients, and new processes. On the surface, the scope was fairly simple: give Adsit a much needed facelift while maintaining their original product database. What ended up building was a completely custom shopping cart and backend, and man oh man, it challenged us. I learned a number of new skills and got to flex my “full stack” muscles quite a bit with this project, and this was easily one of the more complicated WordPress sites I’ve had the privilege of working on.

Blumhouse Productions

The first joint collaborative project between myself, RSV and Branding Freedom, this project was one of the first large-scale robust content syndicate platforms I helped created. While my role in this was predominantly as the front end developer, my responsibilities quickly expanded into WordPress integration and build-out. While some deviations have been made to both visual components and site structure, much of my original build remains to this day.

The Herd Now

The second collaboration with Branding Freedom and RSV, my role again was that of a front end developer. Fresh off the success of the Blumhouse launch, the development team became a well oiled machine. We had opportunities to innovate and take risks that would not have been possible before, and I can truly say that this project was a defining moment of my development career. As fun as it was challenging, The Herd Now is a project I will never forget.


My most recent Branding Freedom + RSV project, this one was also the most visually complicated. Taking a different approach to design, we created an entirely modular site that fit together like building blocks. What this meant, from a build perspective, was an incredibly complex set of layout options that provided the curators complete control over nearly every front end detail.


This project allowed me to work with both JDA Worldwide and Branding Freedom, and it was an amazing experience. One of the last pieces of a major rebrand project for a long time client, this project was another labor of love. We had a number of pivots to the original scope which unfortunately resulted in significant delays, but when the project did launch, everyone was ecstatic. What started as a simple brochure website turned into a multi-template content syndication platform, allowing Biglife to having incredibly robust control over their content, capabilities, and message.

Diverge Branding

Another JDA subsidiary, this website was built to coincide with the the Diverge (formerly DoMoreGood / Hanon McKendry Colorado) rebrand. I had the pleasure of working along side Kyle Holloway, an incredibly talented web designer on the Diverge team. This project was one of the first where I used Flexbox as a primary layout device, and we could not be happier with the results. What would have been an incredibly complicated backend turned into an easy-to-use, innovate administration panel, providing the Diverge staff with dozens of ways to display their content. For me, this project reminded me of why I work in web, and I could not be happier with the result.


About a month after going JDA Worldwide, I was asked to create a simple landing page for one of our new subsidiaries, Conquer. A classic case of being your own worst client, this landing page persisted for way too long and never did justice to the desires or needs of Conquer. As part of our 2017 initiatives, I was bound and determined to get Conquer a new website. Call it a labor of love or maybe a lesson in persistence; either way, launching Conquer was a great achievement for all involved, and I was proud to be on the team that made it happen. And PS: Alan Crissey remains an amazing developer.

One of the most enjoyable projects of late, the site is the culmination of months of work for JDA Worldwide. The launch of this project coincided with the airing of a number of different TV spots written and produced by JDA to promote the opening of the Museum of the Bible in November, 2017. This project had a singular goal: allow users to watch the short film with as few distractions possible. Additionally, this landing page had a potential audience in the tens of millions, so performance was critical. The final hurdle? An incredibly short development window and the desire to iterate at every turn. While I am very pleased with the end result of this project, the road to get there was far from smooth and required a lot of long days, adaptability, and determination.